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RESUME

Professional Summary 

Well, if you are on this page then you know a little about me  – and I’m guessing you're curious! 

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I'm a creative professional with diverse skills spanning the realms of copywriting, design, social media management, and business development. On the side, I'm a coffee aficionado, I also dabble in the art of coffee-making as a head barista, having previously competed and ranked as a barista champion in Canada.

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I'm fueled by my love for all things creative, and I'm constantly on the hunt for new ways to learn and grow. With a wide range of clients and roles under my belt, I've gained a wealth of experience that has only strengthened my hunger for more

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So if you're on the lookout for a dynamic, caffeine-fueled force of nature to join your team, then look no further! I'm ready and eager to take on my next big adventure

  • LinkedIn

 Education 

2019-2021

Lifestyle Media –

Advertising –

Creative and Digital Strategy
Centennial College

2014-2017

Bachelor in Mass Media

Advertising
University of Mumbai

2012 -2014

A & AS Levels

Uptal Sanghvi School
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A1 & A2

Alliance Francaise

Software Skills

  • Adobe Creative Suite

  • Meta Business Suite

  • Wix & Squarespace, 

  • Canva

  • Squarespace

  • Mailchimp 

  • Klaviyo

  • Later

  • Wordpress

  • Hubspot

  • Hootsuite

  • Sprout Social 

 Work 

Content Associate & Production Designer

Bosley Real Estate, Toronto | February 2024 - Present 
  • Elevated marketing efforts for 250+ real estate agents across Ontario by designing and copy-editing brochures, websites, newsletters, postcards, and branded merchandise

  • Created and managed weekly newspaper ads for The Globe & Mail and The Standard, ensuring brand consistency and visibility.

  • Led the execution of social media meta ads for agent listings, optimizing lead generation and engagement.

  • Implemented advanced printing techniques, including soft touch, foiling, and guillotine cutting, for high-quality marketing materials with a circulation of 20,000+ copies.

  • Curated localized marketing content for brokerage locations across Ontario, enhancing brand presence and client engagement.

Copywriter || Social Media Manager ||Website and Graphic Designer || Creative Strategy
Freelance, North America & Asia | 2016 - Present
  • Developed compelling brand identities and marketing materials for 20+ clients, including Lincoln Canada, Alanna Cavanagh, and Daphne Dales, strengthening their market presence.

  • Translated creative concepts into high-impact visual and written content, including illustrations, brand assets, and websites tailored to audience needs.

  • Strategized and executed social media campaigns to drive engagement and expand brand recognition.

  • Delivered high-quality work within tight deadlines and budget constraints, maintaining long-term client relationships.

General Brand Manager
Page One, Toronto | May 2019 - March 2024
  • Boosted customer engagement and foot traffic by developing social media campaigns, increasing engagement by 20% and organic reach from 4K to 6.5K.

  • Enhanced brand aesthetics and customer experience by designing seasonal menus, event menus, and banners.

  • Streamlined operations and order management by optimizing third-party platforms (Ritual, UberEats, DoorDash).

  • Increased sales by 25% through staff training on custom drinks and specialty coffee knowledge, improving personalized recommendations.

  • Ensured seamless operations by overseeing inventory, scheduling, hiring, and event planning.

Social Media Coordinator
Credit Canada, Toronto | April 2022 – November 2022
  • Spearheaded a company-wide rebrand by designing social media templates, merchandise, office decals, and marketing materials, enhancing brand consistency and appeal.

  • Assisted in redesigning the company website to improve user experience and engagement.

  • Produced persuasive copy for media outreach, social campaigns, and sponsorships, increasing brand visibility.

  • Coordinated with CEO Bruce Sellery and media partners to enhance company credibility and outreach.

  • Collaborated with the Canadian Bankers Association and the Financial Consumer Agency of Canada to develop sponsored content, amplifying financial literacy initiatives.

Content Creator | Founder
The Ink Spiller | September 2017 - June 2022
  • Created high-impact content and book reviews for top publishers, including Penguin Random House, HarperCollins, and Simon & Schuster, increasing book visibility and engagement.

  • Launched thematic campaigns such as PrideReads and BookVsMovie, fostering audience interaction and brand recognition.

  • Utilized Google Analytics to track blog performance, optimizing content strategies for better engagement.

  • Managed social media calendars and executed paid promotions, expanding audience reach and impact.

Digital Copywriter
Teen Bandar, Mumbai | April - July 2018 
  • Curated & planned social media content for Inox, India's biggest movie cinema partner 

  • Brainstormed and conceptualized campaigns for Self-Drive 365, a self-travel brand, generating engagement on social media

  • Organized contests and giveaways for concerts and celebrity meet and greets 

  • Conducted movie review interviews and a successful mother's day campaign

Skills

  • Account Management

  • Social Media Management

  • Graphic & Website Design

  • Cross-functional Collaboration

  • Content Creation

  • Brand Building

  • Creative Strategy

  • Advanced Printing Techniques

  • Workflow Optimization

  • Event Management

  • Media Outreach

  • Online CRM

 Connect 

  • Instagram
  • LinkedIn
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