RESUME
Professional Summary
Well, if you are on this page then you know a little about me – and I’m guessing you're curious!
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I'm a creative professional with diverse skills spanning the realms of copywriting, design, social media management, and business development. On the side, I'm a coffee aficionado, I also dabble in the art of coffee-making as a head barista, having previously competed and ranked as a barista champion in Canada.
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I'm fueled by my love for all things creative, and I'm constantly on the hunt for new ways to learn and grow. With a wide range of clients and roles under my belt, I've gained a wealth of experience that has only strengthened my hunger for more
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So if you're on the lookout for a dynamic, caffeine-fueled force of nature to join your team, then look no further! I'm ready and eager to take on my next big adventure
Education
2019-2021
Lifestyle Media –
Advertising –
Creative and Digital Strategy
Centennial College
2014-2017
Bachelor in Mass Media –
Advertising
University of Mumbai
2012 -2014
A & AS Levels
Uptal Sanghvi School
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A1 & A2
Alliance Francaise
Software Skills
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Adobe Creative Suite
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Meta Business Suite
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Wix & Squarespace,
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Canva
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Squarespace
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Mailchimp
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Klaviyo
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Later
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Wordpress
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Hubspot
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Hootsuite
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Sprout Social
Work
Content Associate & Production Designer
Bosley Real Estate, Toronto | February 2024 - Present
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Elevated marketing efforts for 250+ real estate agents across Ontario by designing and copy-editing brochures, websites, newsletters, postcards, and branded merchandise
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Created and managed weekly newspaper ads for The Globe & Mail and The Standard, ensuring brand consistency and visibility.
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Led the execution of social media meta ads for agent listings, optimizing lead generation and engagement.
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Implemented advanced printing techniques, including soft touch, foiling, and guillotine cutting, for high-quality marketing materials with a circulation of 20,000+ copies.
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Curated localized marketing content for brokerage locations across Ontario, enhancing brand presence and client engagement.
Copywriter || Social Media Manager ||Website and Graphic Designer || Creative Strategy
Freelance, North America & Asia | 2016 - Present
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Developed compelling brand identities and marketing materials for 20+ clients, including Lincoln Canada, Alanna Cavanagh, and Daphne Dales, strengthening their market presence.
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Translated creative concepts into high-impact visual and written content, including illustrations, brand assets, and websites tailored to audience needs.
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Strategized and executed social media campaigns to drive engagement and expand brand recognition.
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Delivered high-quality work within tight deadlines and budget constraints, maintaining long-term client relationships.
General Brand Manager
Page One, Toronto | May 2019 - March 2024
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Boosted customer engagement and foot traffic by developing social media campaigns, increasing engagement by 20% and organic reach from 4K to 6.5K.
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Enhanced brand aesthetics and customer experience by designing seasonal menus, event menus, and banners.
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Streamlined operations and order management by optimizing third-party platforms (Ritual, UberEats, DoorDash).
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Increased sales by 25% through staff training on custom drinks and specialty coffee knowledge, improving personalized recommendations.
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Ensured seamless operations by overseeing inventory, scheduling, hiring, and event planning.
Social Media Coordinator
Credit Canada, Toronto | April 2022 – November 2022
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Spearheaded a company-wide rebrand by designing social media templates, merchandise, office decals, and marketing materials, enhancing brand consistency and appeal.
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Assisted in redesigning the company website to improve user experience and engagement.
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Produced persuasive copy for media outreach, social campaigns, and sponsorships, increasing brand visibility.
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Coordinated with CEO Bruce Sellery and media partners to enhance company credibility and outreach.
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Collaborated with the Canadian Bankers Association and the Financial Consumer Agency of Canada to develop sponsored content, amplifying financial literacy initiatives.
Content Creator | Founder
The Ink Spiller | September 2017 - June 2022
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Created high-impact content and book reviews for top publishers, including Penguin Random House, HarperCollins, and Simon & Schuster, increasing book visibility and engagement.
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Launched thematic campaigns such as PrideReads and BookVsMovie, fostering audience interaction and brand recognition.
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Utilized Google Analytics to track blog performance, optimizing content strategies for better engagement.
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Managed social media calendars and executed paid promotions, expanding audience reach and impact.
Digital Copywriter
Teen Bandar, Mumbai | April - July 2018
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Curated & planned social media content for Inox, India's biggest movie cinema partner
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Brainstormed and conceptualized campaigns for Self-Drive 365, a self-travel brand, generating engagement on social media
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Organized contests and giveaways for concerts and celebrity meet and greets
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Conducted movie review interviews and a successful mother's day campaign
Skills
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Account Management
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Social Media Management
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Graphic & Website Design
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Cross-functional Collaboration
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Content Creation
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Brand Building
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Creative Strategy
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Advanced Printing Techniques
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Workflow Optimization
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Event Management
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Media Outreach
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Online CRM