RESUME

Professional Summary

Hello there! 

 

Well, if you are on this page then you know a little bit about me  – and I’m guessing you are intrigued! 

 

I’m a copywriter who also has learned the ropes of design, social media management, as well as strategy and business development. I can make some delicious coffee, so even your caffeine needs are taken care of.

 

I’m a curious learner who runs mostly on caffeine and creativity! I’ve worked for a wide array of clients in different industries in varying roles to absorb as much learning and experience as possible. Now, I'm looking for my next opportunity to learn some more. 

2019-2021

Lifestyle Media –

Graduate Certificate

Advertising –

Creative and Digital Strategy
Centennial College

2014-2017

Bachelor in Mass Media

Advertising
University of Mumbai

2012 -2014

A & AS Levels

Uptal Sanghvi School

Search Engine Optimization

University of California | Coursera | Present

French A1 & A2

Alliance Francaise | 2012 & 2016

Digital Media Marketing

Goodlife Education | 2016

 Work 

Credit Canada | April 2022 – Present
Social Media Coordinator
  • Coordinated with external vendors.

  • Facilitated media inquiries.

  • Worked with CEO Bruce Sellery for media outreach.

  • Led the company’s rebrand – designed graphic elements, social media templates, merchandise, and office decals, assisted in the website redesign

  • Content creation for the daily engagement of multiple brands on social media platforms

  • Copywriting for media outreach, social media, and sponsorships. 

  • Worked on sponsored content for Canadian Bankers Association and collaborated  Financial Consumer Agency of Canada

  • Created and scheduled Newsletters and Webpages for Webinars using HubSpot

Page One | May 2019 - Present
General Brand Manager
  • Handle and lead the working of the cafe from inventory, scheduling, hiring, training, event management and much more

  • Responsible for interviewing, hiring, and training new staff

  • Developed social media content to increase engagement with followers

  • Collaborated with creative partners to generate lifestyle content

  • Redesigned webpages, event menus, and banners

  • Curated and designed recipes for seasonal menus

  • Managed third-party platforms: Ritual, UberEats, & DoorDash. 

  • Food styling for special events and content production

  • Learned about the coffee beans - origins and taste notes

  • Mastered latte art skills

Teen Bandar | April - July 2018
Digital Copywriter
  • Curated and planned social media content for Inox, the biggest movie cinema partner in India

  • Brainstormed and conceptualized campaigns for Self-Drive 365, a self-travel brand to generate engagement on the client’s social media 

  • Organized contests and giveaways for concerts and celebrity meet and greets

  • Conceptualized and conducted movie review interviews and a mother’s day campaign

The Ink Spiller | September 2017 – June 2020
Content Creator
  • Worked on paid promotions and publisher collaborations.

  • Brainstormed content, visuals, and outreach material.

  • Reviewed books and created content for international authors Penguin Random House, Harper Collins, Simon & Schuster, Andrew Mcmeel and more.

  • Networked with fellow authors and bloggers through community events such as PrideReads (2018-2020), BookVsMovie, and GoodbyeMumbai.

  • Used Google Analytics to assess the performance of the blog and interact with the target audience.

  • Developed and scheduled social media calendars using Later, Preview, and Sprout Social.

 Education 

 Certifications