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RESUME

Professional Summary 

Well, if you are on this page then you know a little about me  – and I’m guessing you're curious! 

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I'm a creative professional with diverse skills spanning the realms of copywriting, design, social media management, and business development. On the side, I'm a coffee aficionado, I also dabble in the art of coffee-making as a head barista, having previously competed and ranked as a barista champion in Canada.

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I'm fueled by my love for all things creative, and I'm constantly on the hunt for new ways to learn and grow. With a wide range of clients and roles under my belt, I've gained a wealth of experience that has only strengthened my hunger for more

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So if you're on the lookout for a dynamic, caffeine-fueled force of nature to join your team, then look no further! I'm ready and eager to take on my next big adventure

  • LinkedIn

 Education 

2019-2021

Lifestyle Media –

Graduate Certificate

Advertising –

Creative and Digital Strategy
Centennial College

2014-2017

Bachelor in Mass Media –

Advertising
University of Mumbai

2012 -2014

A & AS Levels

Uptal Sanghvi School

 Certifications 

French A1 & A2

Alliance Francaise | 2012 & 2016

Digital Media Marketing

Goodlife Education | 2016

 Work 

Freelance | 2017 to Present
Copywriter || Social Media Management ||Website and Graphic Design || Creative Strategy

  • Collaborated with a diverse 20+ clients across Canada, spanning various industries such as automobile brands, food businesses, cafes, clothing brands, and artists
    Lincoln Canada, Alanna Cavanagh, School Coffee, Untambleman, The Barista League

  • Translated ideas into captivating visual content, spanning illustrations, graphics, and brand assets, leaving a lasting impact.

  • Strategized and executed dynamic social media campaigns, fostering engagement and driving brand recognition

  • Thrived in fast-paced environments, delivering top-notch work on time and within budget constraints

  • Crafted compelling narratives that elevated each client's unique identity and resonated with their target audiences

  • Created websites for clients to portray their brand to their potential target audience and stakeholders

Page One | May 2019 - Present
General Brand Manager

  • Developed engaging social media content, boosting follower engagement. 

  • Collaborated with creative partners to produce lifestyle content. 

  • Redesigned webpages, event menus, and banners for enhanced visual appeal. 

  • Curated and designed seasonal menus, creating enticing culinary experiences. 

  • Managed third-party platforms: Ritual, UberEats, and DoorDash for seamless operations. 

  • Provided food styling expertise for special events and content production. 

  • Led and managed cafe operations, overseeing inventory, scheduling, hiring, training, and event planning. 

  • Conducted interviews, hiring, and training of new staff members to build a skilled team. 

  • Gained expertise in coffee, bean origins, and different extraction methods. 

  • Mastered espresso dial-in and perfected the art of latte art

Credit Canada | April 2022 – November 2022
Social Media Coordinator

  • Coordinated with external vendors and facilitated media inquiries

  • Worked closely with CEO Bruce Sellery on media outreach 

  • Spearheaded the company's rebrand, designing graphic elements, social media templates, merchandise, and office decals. 

  • Assisted in the website redesign Crafted engaging content for daily social interactions across multiple brands 

  • Produced persuasive copy for media outreach, social media campaigns, and strategic sponsorships 

  • Collaborated on sponsored content with the Canadian Bankers Association and Financial Consumer Agency of Canada 

  • Created & scheduled newsletters and webpages for webinars using HubSpot

Teen Bandar | April - July 2018
Digital Copywriter

  • Curated & planned social media content for Inox, India's biggest movie cinema partner 

  • Brainstormed and conceptualized campaigns for Self-Drive 365, a self-travel brand, generating engagement on social media

  • Organized contests and giveaways for concerts and celebrity meet and greets 

  • Conducted movie review interviews and a successful mother's day campaign

The Ink Spiller | September 2017 – June 2020
Content Creator

  • Crafted engaging content and book reviews for leading publishers: Penguin Random House, Harper Collins, Simon & Schuster, Andrew Mcmeel, and indie authors. 

  • Diversified content creation for global authors across various genres. 

  • Garnered attention with thematic campaigns: PrideReads (2018, 2019, 2020), BookVsMovie, and GoodbyeMumbai. 

  • Utilized Google Analytics for blog performance and audience engagement. 

  • Cultivated connections with bloggers and authors, fostering collaborations. 

  • Brainstormed compelling content and visuals, amplifying blog visibility. 

  • Strategically managed social media calendars with Later, Preview, and Sprout Social. 

  • Executed successful paid promotions, expanding reach and impact.

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