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RESUME

Professional Summary

Hello there! 

 

Well, if you are on this page then you know a little bit about me  – and I’m guessing you're intrigued!

I'm a creative professional with a diverse set of skills that span the realms of copywriting, design, social media management, and business development. On the side, I'm a coffee aficionado, I also dabble in the art of coffee-making as a head barista, having previously competed and ranked as a barista champion in Canada.

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I'm fueled by my love for all things creative, and I'm constantly on the hunt for new ways to learn and grow. With a wide range of clients and roles under my belt, I've gained a wealth of experience that has only strengthened my hunger for more.
 

So if you're on the lookout for a dynamic, caffeine-fueled force of nature to join your team, then look no further! I'm ready and eager to take on my next big adventure.

2019-2021

Lifestyle Media –

Graduate Certificate

Advertising –

Creative and Digital Strategy
Centennial College

2014-2017

Bachelor in Mass Media –

Advertising
University of Mumbai

2012 -2014

A & AS Levels

Uptal Sanghvi School

French A1 & A2

Alliance Francaise | 2012 & 2016

Digital Media Marketing

Goodlife Education | 2016

 Work 

Credit Canada | April 2022 – Present
Social Media Coordinator

  • Coordinated with external vendors.

  • Facilitated media inquiries.

  • Worked with CEO Bruce Sellery for media outreach.

  • Led the company’s rebrand – designed graphic elements, social media templates, merchandise, and office decals, assisted in the website redesign

  • Content creation for the daily engagement of multiple brands on social media platforms

  • Copywriting for media outreach, social media, and sponsorships. 

  • Worked on sponsored content for Canadian Bankers Association and collaborated with the Financial Consumer Agency of Canada

  • Created and scheduled Newsletters and Webpages for Webinars using HubSpot

Page One | May 2019 - Present
General Brand Manager

  • Handle and lead the working of the cafe from inventory, scheduling, hiring, training, event management and much more

  • Responsible for interviewing, hiring, and training new staff

  • Developed social media content to increase engagement with followers

  • Collaborated with creative partners to generate lifestyle content

  • Redesigned webpages, event menus, and banners

  • Curated and designed recipes for seasonal menus

  • Managed third-party platforms: Ritual, UberEats, & DoorDash. 

  • Food styling for special events and content production

  • Learned about coffee beans - origins and taste notes

  • Mastered latte art skills

Teen Bandar | April - July 2018
Digital Copywriter

  • Curated and planned social media content for Inox, the biggest movie cinema partner in India

  • Brainstormed and conceptualized campaigns for Self-Drive 365, a self-travel brand to generate engagement on the client’s social media 

  • Organized contests and giveaways for concerts and celebrity meet and greets

  • Conceptualized and conducted movie review interviews and a Mother’s Day campaign

The Ink Spiller | September 2017 – June 2020
Content Creator

  • Worked on paid promotions and publisher collaborations.

  • Brainstormed content, visuals, and outreach material.

  • Reviewed books and created content for international authors Penguin Random House, Harper Collins, Simon & Schuster, Andrew Mcmeel and more.

  • Networked with fellow authors and bloggers through community events such as PrideReads (2018-2020), BookVsMovie, and GoodbyeMumbai.

  • Used Google Analytics to assess the performance of the blog and interact with the target audience.

  • Developed and scheduled social media calendars using Later, Preview, and Sprout Social.

 Education 

 Certifications 

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