RESUME
Professional Summary
Hello there!
Well, if you are on this page then you know a little bit about me – and I’m guessing you're intrigued!
I'm a creative professional with a diverse set of skills that span the realms of copywriting, design, social media management, and business development. On the side, I'm a coffee aficionado, I also dabble in the art of coffee-making as a head barista, having previously competed and ranked as a barista champion in Canada.
I'm fueled by my love for all things creative, and I'm constantly on the hunt for new ways to learn and grow. With a wide range of clients and roles under my belt, I've gained a wealth of experience that has only strengthened my hunger for more.
So if you're on the lookout for a dynamic, caffeine-fueled force of nature to join your team, then look no further! I'm ready and eager to take on my next big adventure.
2019-2021
Lifestyle Media –
Graduate Certificate
Advertising –
Creative and Digital Strategy
Centennial College
2014-2017
Bachelor in Mass Media –
Advertising
University of Mumbai
2012 -2014
A & AS Levels
Uptal Sanghvi School
French A1 & A2
Alliance Francaise | 2012 & 2016
Digital Media Marketing
Goodlife Education | 2016
Work
Credit Canada | April 2022 – Present
Social Media Coordinator
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Coordinated with external vendors.
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Facilitated media inquiries.
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Worked with CEO Bruce Sellery for media outreach.
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Led the company’s rebrand – designed graphic elements, social media templates, merchandise, and office decals, assisted in the website redesign
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Content creation for the daily engagement of multiple brands on social media platforms
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Copywriting for media outreach, social media, and sponsorships.
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Worked on sponsored content for Canadian Bankers Association and collaborated with the Financial Consumer Agency of Canada
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Created and scheduled Newsletters and Webpages for Webinars using HubSpot
Page One | May 2019 - Present
General Brand Manager
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Handle and lead the working of the cafe from inventory, scheduling, hiring, training, event management and much more
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Responsible for interviewing, hiring, and training new staff
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Developed social media content to increase engagement with followers
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Collaborated with creative partners to generate lifestyle content
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Redesigned webpages, event menus, and banners
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Curated and designed recipes for seasonal menus
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Managed third-party platforms: Ritual, UberEats, & DoorDash.
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Food styling for special events and content production
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Learned about coffee beans - origins and taste notes
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Mastered latte art skills
Teen Bandar | April - July 2018
Digital Copywriter
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Curated and planned social media content for Inox, the biggest movie cinema partner in India
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Brainstormed and conceptualized campaigns for Self-Drive 365, a self-travel brand to generate engagement on the client’s social media
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Organized contests and giveaways for concerts and celebrity meet and greets
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Conceptualized and conducted movie review interviews and a Mother’s Day campaign
The Ink Spiller | September 2017 – June 2020
Content Creator
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Worked on paid promotions and publisher collaborations.
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Brainstormed content, visuals, and outreach material.
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Reviewed books and created content for international authors Penguin Random House, Harper Collins, Simon & Schuster, Andrew Mcmeel and more.
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Networked with fellow authors and bloggers through community events such as PrideReads (2018-2020), BookVsMovie, and GoodbyeMumbai.
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Used Google Analytics to assess the performance of the blog and interact with the target audience.
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Developed and scheduled social media calendars using Later, Preview, and Sprout Social.